Global TT audience across digital platforms tops 1.35 million

Next year's schedule set to be announced in coming days

The Department for Enterprise says early indications show that visitor numbers were up at this year's Isle of Man TT Races.

It's claimed initial feedback from riders and teams, local businesses, visitors and fans is 'overwhelmingly positive'.

This was the first year operating with the new schedule - with government arguing the changes 'maximised the return on the public investment needed to deliver the event'.

The global audience accessing the races across digital platforms is now said to have grown by more than 228 per cent following the implementation of the Digital Broadcast Strategy in January 2022.

MHK Tim Crookall, has political responsibility for TT & Motorsport and Visit Isle of Man, confirmed this takes the total audience size across digital platforms to 1.35 million.

He said: "It’s great to see a continued uptake in the number of fans accessing the Live Broadcast, and is a way to attract new fans from around the world. The Live Coverage is an achievement in itself given the nature of the course - but alongside this it is filmed, produced and distributed internationally from right here in the Isle of Man thanks to the skill and talent of Manx businesses. 

"The network infrastructure, filming and production of the live broadcast is a testament to the Island’s collaborative digital industry, and I would like to thank those involved.

"But of course, what this event is really about is the riders, and 2023 comprised another record breaking year with multiple lap records, among many other milestones. I would like to congratulate and thank everyone involved on another successful fortnight of racing and entertainment as we continue to showcase this spectacular event."

Minster for Enterprise, Tim Johnston added: "Once again, the TT Races brought out the best of our community, as locals opened up their homes to visitors to enjoy the racing, alongside bringing to the forefront our vibrant hospitality and retail businesses, and welcoming community spirit.

"The Isle of Man TT Races represent an important mark in our calendar, not only from a road-racing perspective, but it is long understood the benefit this event also brings to the local economy. For those two weeks each June, our shores welcome fans from around the world who are here to immerse themselves in this world-renowned event, and all our Island has to offer.

"I would like to extend my sincere thanks to the Marshals, medics and all other volunteers and businesses involved. The TT Races truly couldn’t be what they are without you, and to all of the fans – whether they be local or visitors – who continue to support their favourite racers and the local economy and businesses over the period.

"The Race Organiser have continued to work over the last 12 months on continually improving the standard of safety around the course – investing in additional digital flags, introduction of GPS to all competing and non-competing vehicles on the course as well as increasing the investment in medical provisions."

The scheduled dates for 2024 are due to be announced in the coming days and will look to closely follow this year’s format with some minor adjustments where necessary.

Further details regarding actual visitor numbers will be made available following the completion of the annual TT Visitor Survey.