A major pool tournament will give the Isle of Man two shots at increasing its international profile, according to tourism officials.
The European Pool Championships are taking place at the Villa Marina for the first time in four years, and are attracting hundreds of players and fans.
Television coverage on Sky will mean anyone who can't make it to the event can find out more about the tournament, and the Isle of Man.
Mike Docherty of the Department of Tourism and Leisure says the competition brings a welcome economic boost:
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