E-gaming site 138.com, the Asian-facing brand of Isle of Man-based Xela Holdings, has signed a deal to become the new online gaming and betting partner of Newcastle United.
The firm will receive advertising exposure across the team’s media channels, including sponsorship of the official club website.
Last month 138.com signed a deal to become the principal partner and shirt sponsor of Championship side Watford.
Xela Holdings CEO Garth Kimber is a lifelong Hornets fan.
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