92 per cent of world's online population use emoticons
EmotiCoins - the latest craze to hit Microgaming customers - based on the popular phenomenon, which has fast become a universal language.
The game? A five reel, 30 pay line online slot, born from an idea pitched by employees; Anna McChesney and Rob Mercer - one of five from 27 put forward.
Microgaming encourage staff to get entrepreneurial in-house as part of an innovation initiative; coined the Microgaming Idea Factory.
Once chosen, the development team got started on bringing it to life.
Miss McChesney says over 92 per cent of the global online population use emoticons - so it's smileys across the board for Microgaming's demographics.
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