Fairbairn Private Bank says recent customer feedback has led to them improving their website.
This, they say, recognises that more and more people are using the Internet to source banking products and services and finding it easier to research from their own home.
According to research there has been a 57% increase in customers researching financial products on-line over the last four years. Therefore, says Fairbairn, the websites of financial institutions need to adopt a fresh and interactive approach, to meet the demands of today’s internet savvy culture.
The homepage has been revamped with more product information and a news area is now accessible from the homepage, linking to the latest press releases, product updates and news features. A brand new internet access area offers assistance for those considering, or relatively new to, the bank’s online banking service. It also suggests hints and tips for those less familiar to internet banking.