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Firms promote off-season tourism offer

Partners design all-inclusive 'staycation'

Island based online tour operator Visit IOM has partnered with the Sefton Group in an offer aimed boosting low-season tourism.

The firms have designed an all-inclusive offer for two or three night breaks, including accommodation at the Best Western Palace Hotel and Casino, return sea or air travel, food and beverage in the headline price. 

The packages are being marketed by Visit IOM, part of the Online Regional Travel Group, as 'cost-effective and hassle-free'.

The promotion highlights the Island's beaches, museums, national heritage sites and parks, as a 'staycation' opportunity for UK visitors, seeking a change of scene and contrast in culture.

CEO of Sefton Group plc Brett Martin said: "In line with the Department of Economic Development's aim to increase visitor numbers outside of the summer season, we hope that providing an 'all inclusive' offer will prove popular with visitors wanting  something a little different in the short-break market."    

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