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Neovia signs BSkyB deal

Manx-based Neovia Financial has announced it’s signed a deal with BSkyB’s Sky Betting and Gaming e-gaming websites.

Under the deal, the 150,000 weekly visitors to Sky Bet, Sky Poker, Sky Vegas and Sky Bingo will be able to use the company’s e-wallet services to fund their accounts.

The service is expected to go live in early February and Neovia says Sky Betting and Gaming recorded a gross profit of almost £52 million last year, making the new deal one which could prove rewarding to both firms.

Dan Starr, Neovia’s executive vice president of sales, marketing and products, says the contract was signed at IGE, the UK’s largest annual gaming event this week.

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