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Radio campaign hits right note for Manx charities

 

Advertising campaigns on Manx Radio sponsored by e gaming firm Celton Manx, have proved a big success for five Island charities.

Airtime for the profile-raising campaigns was donated as part of the company's social responsibility programme, the commercials aired between December 2014 and March this year.

The recipients were the Alzheimer's Society, British Red Cross, Crossroads Care Young Carers Project, Samaritans and Tabitha's Trust.

All five charities have reported positive feedback from the public and supporters on the broadcasts, confirming the campaigns have helped raise their profile and awareness of services offered.

Several have attracted new volunteers as a result.

Alzheimer’s Society Isle of Man services manager Grahame Bell said: ‘The opportunity to have a series of professionally made radio commercials was extremely welcome for our charity in the Isle of Man.

 

‘The content and vocal delivery were perfect for our needs and have helped to raise the profile of the Alzheimer’s Society and dementia issues in the Island.

 

 

‘It is still early days, however we have received contacts from carers of people living with dementia as a direct result of the radio commercial, and this has enabled us to give help to those who otherwise might not have known where to go.’

 

Celton Manx executive director Bill Mummery said: ‘We are delighted that donating these radio slots has proved of such benefit to these five charities.

 

He added: 'As a business with a strong belief in “being a good neighbour” we see this as fundamental to connecting with communities, encouraging local action and helping to create a fairer, more inclusive society.’

 

 

 

 

 

 

 

 

 

 

 

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