Island-based SBOBET has signed a deal that makes it Swansea City’s official Asian betting partner.
The online bookmaker’s new exclusive partnership will last for the forthcoming season, due to start later this month.
It’s not the first time the company has been involved with Premiership football clubs.
The company was West Ham United’s shirt sponsor up until last season and was also the shirt sponsor of Swansea’s arch-rivals Cardiff City for 2010-2011.
Leigh Dineen, Swansea’s vice-chairman, says there’s huge interest in the Barclays Premier League in Asia.