The new bowling and leisure complex being developed in Ramsey is to be sponsored by Sure.
The 10-lane facility, which will include a children's play area, bar, restaurant and gym, is due to open in October.
Sure has secured a three year deal, along the same lines as Sure Skate, it will be branded Sure STRIKE.
The Island's been without a bowling alley for three years since the hall at Castle Mona closed.
Sure's Marketing Executive Kate Hegarty says they're very pleased to be associated with a new family attraction outside Douglas:
Treasury minister 'hopes' businesses will pass on VAT reductions to customers
TT 'massive' for hospitality industry
Hopes summer VAT cuts will ease cost of living pressures for families and businesses
'The TT is our crown jewel' says caterer
