Bosses and crew from BA CityFlyer are in the Isle of Man today (10 April) to beat the drum for the airline's increased schedule to London City.
The three times daily service launched at the end of March for the summer season is a lifeline for the Manx business community, after Flybe closed its base in the Island and sold its slots into Gatwick.
British Airways staff are out and about in Douglas town centre calling on local firms and stopping to talk to shoppers.
They've named the promotion an 'egg-stravagant' invasion of the Isle of Man - as they are distributing chocolate eggs to celebrate the enhanced air link.
Tonight BA CItyFlyer is hosting a networking event for businesses and travel agents at the Sefton Hotel.
Managing director Adam Carson says it's about connecting with customers: