Island-based online gaming firm Celton Manx has signed a deal to become the official Asian betting partner for five Premier League football clubs.
The firm's online sports book brand SBOBET will be exposed to a potential audience of almost five billion, on digital hoardings around the pitches of Hull City, Norwich City, Southampton, Swansea City and West Ham United.
Celton Manx chief executive Bill Mummery says the multi million pound deal will generate more than 1000 minutes of global advertising during the season.
Mr Mummery says the brand will be on TV screens when betting is at is peak:
Clip 1
Lack of opportunity to study science 'could be impacting future doctors'
Glen Maye patient airlifted to the UK
Trial for man who denies being controlling and coercive
Visitors asked to avoid main cemetery entrance on Sunday
Onchan man accused of committing act against public justice
Douglas Council using reserves to pay for 'decorative' promenade lighting
