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Social media could play key role in General Election 2016

Head of PR firm has been advising candidates on public image

Social media could play a greater role than ever in the results of next week's general election.

That's according to Jason Roberts, the man behind newly-formed PR agency Chips Cheese & Gravy Media.

He's been advising prospective MHKs on crafting a professional public image.

Around two-thirds of candidates in 2016 run a campaign Facebook page - which Jason says is an increasingly popular way to do politics.

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