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Island's tourism sector 'underachieving for some time'

But new CEO believes IoM does have plenty to offer for future

The Island's tourism sector has been 'underachieving for a long time' and has 'not held its place' for some time.

That's the view of the new chief executive of Visit Isle of Man - the post has been created as part of a longterm aim to boost the tourist offering on Manx shores.

Deborah Heather has held national and regional tourism board roles in the UK and further afield.

She admits it's a 'big task' to compete with rival destinations:

 

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