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LoveIOM gift card scheme re-introduced

One of a number of initiatives announced

Government initiatives, aimed at boosting local spend, are to include LoveIOM gift cards once again.

The aim is to keep as much spending as possible in the local market.

In a statement, the government said: "In response to feedback presented by customer facing businesses on current cost of living pressures, the Department for Enterprise, supported by the Economic Strategy Board and Treasury, has announced two targeted initiatives to support local businesses, charities, local authorities and event organisers. These initiatives will help stimulate economic activity, generate footfall and bring our communities together across the Island’s towns and villages this winter." 

Business Isle of Man will be relaunching the Domestic Events fund, which was first introduced in 2021 and will re-introduce the LoveIOM gift card.

The gift card will come with two new incentives: a bonus credit of 25% to a maximum of £10.00 will be automatically added to cards purchased from 22 November to 24 December, and from 23 January to 31 March 2023, any spend on the LoveIOM Gift cards during weekdays will earn a 25% credit back (up to £50 on a spend of £200) the next day.

Enterprise Minister Lawrie Hooper says, to date, the LoveIOM idea has been a success, but there are always question marks:

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