Isle of Man Creameries says it's confident a re-branding of the entire product range will see sales pick-up both in the Island and further afield.
A new image, logo and re-designed packaging were launched by the Creameries to an audience of retailers, farmers, customers and MHKs in Douglas last night (Thursday).
The overhaul also includes the Creameries website and all its internal and maketing materials.
Among the guests at the launch party was Chief Minister Tony Brown.
He says the re-brand is a real opportunity to make the range stand-out as premium products:
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