A Christian organisation is calling on parents in the Isle of Man to make a stand against advertisers who target their children.
Following two years of research, the Mothers' Union has published a report into the commercialisation of childhood.
It's found that more than £350 million a year is spent in Britain on persuading children they want certain items.
The Mothers' Union sees this as exploitation, as it is using youngsters as a means of getting to the family purse.
The organisation's 'Buy Bye Childhood' campaign is aimed at helping families think about what their children are watching, and encouraging advertisers to be more responsible
President of the Mother's Union in the Isle of Man Helen Parry says there are many things parents can do:
Capital spending outcomes fluctuate across eight-year period, Treasury figures show
Complaints to Manx Care rise sharply, as oversight report urges cultural reform
Reducing hospitality VAT would 'directly affect' provision of frontline services
Bishop important to the Island, admits Ramsey MHK
