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Sainsbury's 'soft launches' products in Shoprite stores

Thousands of items to replace Waitrose stock across Island

A soft launch of Sainsbury's products across the Isle of Man's Shoprite stores, has begun this week.

The partnership between the companies has promised customers thousands of new products available on the Island.

The long-term supply agreement with the UK supermarket replaces a previous arrangement with Waitrose and Iceland that has spanned more than two decades.

Sainsbury's has confirmed to Manx Radio that as of yesterday (20 January), customers will begin to see stock from the SO Organic, Deliciously Free From, and Taste the Difference ranges on offer.

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