Tesco has joined an Island-wide clampdown on cheap alcohol promotions.
The Douglas store has become the last of the Island's supermarket chains to implement a code of practice on the responsible sale of alochol.
Customers will only find alcohol in the designated aisle, bringing an end to bulk sales in other parts of the store.
The scheme has been drawn up by the Department of Home Affairs and Offwatch, which represents the Island's off licence trade.
Other retailers including Shoprite and the Co-op, have already made the changes, designed in the long run to reduce the anti-social behaviour and health problems caused by excessive drinking.
Store manager of the Douglas Tesco Andrew Lees says it's a responsible move for the good of the wider community: