The growing demand for TT coverage around the world should bring more visitors to the Island, whether bikers or not.
Latest audience figures show a huge increase in the TV audience for North's One's programmes on ITV4 - which put on an extra one million viewers from last year.
The statistics also show year-on-year growth for other forms of media, including radio, print, online and social media.
A TT app launched just before the start of TT proved a big hit: it was downloaded 73,000 times with a total of 1.4 million active sessions.
But does this expansion of the TT brand off-Island add to the Manx economy?
Member for motorsport at the Department of Economic Development Laurence Skelly MHK:
Clip 1
Missed opportunity in inmate's care, inquest finds
Seven arrests made as part of King Gaming fraud and money laundering investigation
Motorists urged to avoid Cooil Road following RTC
Probation for man caught with knife at Sea Terminal
Warning after tea towel tumble dryer fire
Calls for Sarah's Law on Isle of Man
