.jpg)
Isle of Man Steam Packet Holidays and the Sefton Group say they are hoping to encourage tourism in the run-up to TT 2011, and will be targeting visitors from Merseyside.
The companies are offering special joint deals for travel and accommodation until the end of May, and are running a publicity campaign in the Liverpool Echo and the Evening Post.
Both companies say they are trying to entice residents from the north-west of England to make the short journey across the Irish Sea.
Brian Convery from Steam Packet Holidays says the idea is to offer an all-in-one package to the Island for people seeking a short break, closer to home.
Manx Whisky Company 'proud' to bring gold awards back to the Isle of Man
Green Lounge gets approval
Product recall issued after asbestos found in sand
Island set for 'Uber Eats style' delivery service
