What's billed as the latest in 3D digital technology - Augmented Reality - will be unveiled in the Sure store in Douglas today.
Augmented Reality superimposes graphics and data onto real-world images, usually through the screen of a computer, mobile or hand-held device.
Both video games and mobile phones are driving the development of it.
There's a chance to try out Augmented Reality in the Sure shop in Strand Street between 11am and 3pm.
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