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Banking survey results revealed

A survey of just over 100 people has concluded customer service is the most important factor when customers in the Island are deciding whether or not to change bank.

It was part of National Customer Service Week, from October 1-7, when staff from the Isle of Man Bank asked people in Douglas about their experiences of the banking industry.

Almost half of those surveyed said customer service was the most important factor which made them stay with their bank, with almost 30% saying it was due to branch location. Fewer than 20% said interest rates were the key factor.

Friendliness and helpfulness of staff, followed by the knowledge of staff, were seen as the two most important aspects of customer service. When asked whether they felt their bank valued them as a customer, more than 60% of people said yes.

The survey also showed that 40% of people in the Isle of Man bank with more than one company, and 65% are either very or fairly satisfied with the service they receive.

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