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Branding masterclass for food producers

Packaging workshop to boost product appeal

Isle of Man food businesses are being offered free, expert advice on how to catch the eye of customers in a market place bursting with choice.

Founder and creative director of DNA Brand and Design Peter Greenlees, will give a seminar this autumn, outlining how the right packaging can maximise a product's appeal.

He's a food sector marketing specialist, having worked with household brands including Cadbury, Asda, Heinz and Bird's Eye.

The event on 28 September from 6pm - 8.30pm is being hosted by the Department of Environment, Food and Agriculture at its headquarters in St John's, as part of the Food Matters strategy. 

To book a place email food@gov.im 

Mr Greenlees last held a workshop for local entrepreneurs in 2014, as a distinct Manx sector began to emerge.

It's now well-established and according to DEFA's food business development manager Andrew Lees, ripe for fresh advice on brand enhancement:

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