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First full rebrand for Cains

Law firm modernises image

An Island law firm has carried out the first full rebrand in its 120-year history.

Cains says the new website, logo, colours and visual identity mark an exciting new chapter.

Cains’ marketing manager, Carrie Allen-Snell, explains that the new brand and website are the result of a number of months of collaboration between the firm and a leading creative branding and communications agency based in London.

Early on in the process, she says feedback was also sought from both within the company and from key clients, with both groups agreeing changes needed to be made to its 'conservative and old fashioned' brand and website.

Initial feedback from its clients has reportedly been extremely positive.

Cains’ managing director, Peter Clucas, adds it has been a six-month journey which has involved every member of staff, from business support right through to our directors.

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