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Coverage of the TT on television and the internet has proved a good bet for one race sponsor.
Royal London 360 has become the first company to renew its support, making the announcement during last week's Bike Show in Birmingham, when the programme and entertainment for TT 2010 was unveiled.
Royal London 360 is to sponsor the Superstock race on Monday, June 7.
Technical marketing manager Neil Chadwick says the high profile the T T has achieved in recent years makes putting the company's name to a race really worthwhile:
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