On Air Good Friday Breakfast Chris Williams | 6:00am - 10:00am

IOM company signs Premiership shirt deals

An Isle of Man based e-gaming company has signed sponsorship deals with two English Premiership football clubs.

188bet, based in Athol Street in Douglas, penned a two-year deal with Bolton Wanderers, ending the club's 20-year association with Reebok.

And Wigan Athletic, the other club to have inked a contract with 188bet, says its deal is the largest in the club's history.

Both sides will now have 188bet on their shirts, although part of the agreement is that no youth kits will bear the logo.

A statement from Bolton says: "Both the club and the sponsor hold their position in the community very dearly and are aligned in the fact that children are not directly exposed to advertising from the betting and gaming element of 188bet's business".

Wigan Athletic says the new-look kit will make its debut on the final home game of the season against Portsmouth on May 24.

More from Isle of Man Business