TV presenter fronts Annexio's first TV ad campaign
Island-based company Annexio is running a TV advertising campaign featuring Keith Lemon.
The alter-ego of comedian Leigh Francis is starring in a series of commercials for Annexio's LottoGo.com.
The ads have been filmed in and around London, and it's the first time Annexio has launched this type of advertising campaign.
The firm's CEO described Lemon as the natural choice for a celebrity tie up, as they believe betting and lotteries should be fun.
LottoGo.com recently signed up its one millionth depositing player, and hopes this campaign will help double its customer base.
LottoGo launched in August to replace Annexio's World Lottery Club brand, and allows players to bet on the outcome of worldwide lotteries, including the Mega Millions and US Powerball.