Niche publication squeezes into market
A new publication aimed at the top echelons of the Island's business sector is filling a niche gap in the market.
agenda, from the same stable as Gallery magazine, is published by 221 Media in association with the Isle of Man branch of the Institute of Directors, with the backing of the IoD's UK parent in Pall Mall.
With membership having doubled in the past five years, the local branch saw demand for a quality publication focused on the role, responsibilities and professional development of those at the helm of Manx firms.
Interest in agenda suggests there was room in the market for a third Manx business magazine - encompassing much more than the newsletter it replaced.
Chair of the Island's IoD branch Clive Parrish says it aims to serve a growing audience:
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