A Manx egaming company has signed a deal with Premiership football club West Bromwich Albion this week.
666Bet, operated by Douglas-based Novigroup, will become the club’s platinum Asian gaming partner.
Head of corporate sales for West Brom, Iain Wain, said the deal highlights the benefits of retaining the club’s position in the Premier League after avoiding relegation by three points last season.
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