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In-house entrepreneurialism championed

Microgaming pair create 'EmotiCoins'

EmotiCoins - Microgaming's latest: The idea was conceived in-house by staff on the Isle of Man.

'Smileys', and 'tears of joy' form part of a universal language used by over 90 per cent of the online global population.

That's why Anna McChesney and Rob Mercer pitched the five reel, 30 pay line online slot - one new product born out of a scheme coined the 'Idea Factory'.

They teamed up, saw it develop and brought to life.

Anna told Tanya Humbles how she got involved:

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