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Neovia moves into Second Life

Online payment processor Neteller has announced it's expanding into a virtual currency.

The Manx-based eWallet company has signed up with Austrian firm VirWoX, to allow denizens of the Second Life virtual world to trade Linden dollars with real world currencies.

Second Life has its own virtual economy, but its currency, Linden dollars, can be traded for Euros or dollars and has its own exchange rate with both.

Through Neovia, those in the online world can now buy or sell Linden dollars and even spend them in real life through the company's Net+ MasterCard.

Dan Starr, Executive Vice President of Sales, Marketing and Products at Neovia says the partnership removes barriers between virtual and real life.

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