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Pokerstars goes into sportsbook

Firm expands customer offer

Pokerstars has made its long-anticipated moved into sports betting, with a new website.

BetStars.com offers betting on more than 25 sports including football, tennis and basketball – and will also offer odds on eSports and poker contests.

Rational Group chief executive Rafi Ashkenazi says players will be able to use a single customer wallet to move between sportsbook, casino and poker.

PokerStars says it plans to open BetStars in a number of countries over the course of the next year, as well as launch an huge customer acquisition campaign.

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