MR offers digital marketing strategy
A new online business directory is launched today by Manx Radio - offering Island firms a multi-media showcase.
The SMART Local Focus Directory offers a free listing to all Manx businesses, with an enhanced platform hosting social media, video, pictures, offers and blogs, for those who buy an expanded entry.
Station bosses say there is no other directory like it it in the Island or the UK, as the digital marketing drive 'powered by radio' will see firms receive on-air promotion as well.
The concept has been a year in the design, as the station looks beyond the sale of traditional radio ads to generate revenue.
Business Director John Marsom insists it is a unique marketing product:
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