The new bowling and leisure complex being developed in Ramsey is to be sponsored by Sure.
The 10-lane facility, which will include a children's play area, bar, restaurant and gym, is due to open in October.
Sure has secured a three year deal, along the same lines as Sure Skate, it will be branded Sure STRIKE.
The Island's been without a bowling alley for three years since the hall at Castle Mona closed.
Sure's Marketing Executive Kate Hegarty says they're very pleased to be associated with a new family attraction outside Douglas:
Scott Leathers enters liquidation
Cyclist to Ride 2,000km from Italy to Peel for Sight Matters
Swiss Chalet in Glen Helen given new lease of life
"Rough start" for Green Lounge amid travel disruption and fuel concerns
