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Tourism wanted to drop brochure

The Manx holiday brochure, so long a precursor of spring, came close to being abandoned this year.

However the industry representative body, the Manx Hospitality Partnership, has agreed to take on production for a year on a trial basis.

They say that in a survey of advertisers, 85% said the brochure generated 50% of their total bookings, so they could not afford to drop it.

Theo Fleurbaay, Chairman of the MHP says he believes internet use will grow, but, he says, there will remain a place for the printed brochure:

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