The Manx holiday brochure, so long a precursor of spring, came close to being abandoned this year.
However the industry representative body, the Manx Hospitality Partnership, has agreed to take on production for a year on a trial basis.
They say that in a survey of advertisers, 85% said the brochure generated 50% of their total bookings, so they could not afford to drop it.
Theo Fleurbaay, Chairman of the MHP says he believes internet use will grow, but, he says, there will remain a place for the printed brochure:
Trade is good, but it's still a struggle to make a profit, says local business
Villiers Square development plans approved
Developer offers Newson's building to government 'free of charge'
Financial education course launched through UCM
TT races have 'inevitable impact' on local businesses, says DfE
Hospitality bosses to attend 'call to arms' meeting
