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Growing media coverage boosts TT

Increasing audience for world-famous event

Increased media coverage has become a significant factor in the TT's success - that's according to Economic Development Minister Laurence Skelly.

He says he's delighted with this year's 6.2 per cent increase in visitors to the iconic event.

A survey by the DED shows over 45,000 people came to the races, with an estimated spend of £34.1 million pounds. The research also shows the under 18 audience increased by 40 per cent, with a 36 per cent rise in visitors in the 18-29 age bracket.  

On average travellers spent 6.5 nights here, and spent £757 on their trips - as ever visitor numbers peaked on the iconic Mad Sunday.

This year fans from the US and Germany made up the largest percentage of foreign visitors.

To view  the full report on this year's TT, you can head to www.gov.im

Mr Skelly says international coverage is bringing the event to an new audience:

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