Clothing and bags among items on offer from Gef the Mongoose
Gef the Mongoose hopes its 'Howard O'Clock' merchandise proves a 'good distraction' from coronavirus, as well as raising funds for a local charity.
The online magazine coined the phrase after deciding the end of the chief minister's daily media briefing is the time to start drinking.
It's now offering clothing, bags and mugs with the slogan, as well as items in support of the Island's healthcare workers, with proceeds going to the Manx Solidarity Fund.
Kate Hegarty from Gef the Mongoose says a sense of humour in this situation is key: