e-Gaming firms from the Isle of Man are doing brisk business at one of the industry's most important exhibitions in London this week.
It's hoped links forged at the ICE Totally Gaming event at ExCel will result in new business opportunities for the Island.
Local firms backed by the Department of Economic Development are promoting Isle of Man plc from a Manx trade stand dominated by a huge dice and three legs symbol.
The event attracts business leaders from across the industry including online and terrestrial companies, hardware and software providers, and a raft of firms supporting them.
Economic Development Minister John Shimmin says the close ties between e-business and government is a key selling point: