The Isle of Man's tourism industry is being taken to new places.
Interested parties from the private and public sectors are joining together to form a steering group which will influence future policy.
The idea is that areas such as accommodation, events and travel will then have their own discussion forums, reporting back to the main group, so that as many people as possible have a say on the decisions that are made.
John Allen from the Manx Hospitality Partnership hopes it will be much more than just a talking shop:
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