The 2014 TT road safety campaign is launched this morning (Wed 14 May) with what's billed as a striking new slogan.
This year's message to bikers is 'For All Our Sakes, Slow Down'.
The slogan will appear on hoardings and posters around the Island throughout the festival and the run-up to it.
As in previous years, the TT safety campaign is a joint venture by the police and Department of Infrastructure.
It will be launched at the Sea Terminal at 9am today by Chief Constable Gary Roberts and MHK Leonard Singer, who has responsibility for road safety at the DoI.
Pictured: TT road safety poster from 2010.