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Vision to enhance repute of Manx food

High hopes for strategy in 2016

The new head of the Island's Food Matters strategy says he wants the Isle of Man to become a Mecca for lovers of authentic local produce. 

Andrew Lees was appointed Food Business Development Manager a month ago (26 Nov), charged with increasing the value of locally grown and produced food and drink to the Manx economy.

The DEFA initiative has set a target of £50 million growth over the next decade.

Mr Lees says 2015 has been a great year for the strategy, with a host of events promoting Manx produce.

He says the goal next year is to continue marketing a unique Manx offer - for the benefit of producers and consumers:

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