£4.5bn merger talks come to an end
PokerStars owner Amaya and bookmaker William Hill have ended talks of a possible merger, according to reports.
Reuters says both firms believe they will be 'stronger on their own'.
It comes after William Hill's largest shareholder, Parvus, rejected the deal last week.
Canadian Amaya, which acquired Island-based PokerStars in 2014, said staying independent would permit it to deliver better shareholder value.
The consolidation was said to be worth around £4.5 billion.