Island marketers have been hearing from a Google executive this morning (Tues)
Ralph Chiti, New Business Development Manager at Google's European Headquarters in Dublin, gave a presentation discussing the need for marketing to evolve to an audience-centric model and questioning whether the established theory of the marketing mix remains fit for purpose in the digital age.
The event at the Villa Marina was organised by the Isle of Man branch of the Chartered Institute of Marketing
Phone users told to 'pipe down' by Wetherspoons
Customers asked to switch their phones to silent or use earphones
Businesses at Grandstand hopeful of breaking-even as weather disrupts racing
MGP sessions disrupted due to conditions
Post Office starts procurement for PSM services
Follows closure of village's newsagent
£5K boost to charity helping people tackle cost-of-living pressures
Donated by Island energy provider
