Island marketers have been hearing from a Google executive this morning (Tues)
Ralph Chiti, New Business Development Manager at Google's European Headquarters in Dublin, gave a presentation discussing the need for marketing to evolve to an audience-centric model and questioning whether the established theory of the marketing mix remains fit for purpose in the digital age.
The event at the Villa Marina was organised by the Isle of Man branch of the Chartered Institute of Marketing
Hospitality bosses to attend 'call to arms' meeting
Private event being held at Creg ny Baa today
Rate of inflation falls to 3.2%
Treasury minister welcomes 'encouraging sign'
Business will suffer 'significant' loss during the TT
Dovecote Tea Room is situated in Kirk Michael
TT merchandise provider makes upfront payment for contract
No local businesses tendered for the five-year deal
Hunt for new Steam Packet non-executives
Specialists will earn £20k for 24 days work per year
Public disappointment after decision to sell ex-Newson's buildings
Follows owner's decision to 'give up' with redevelopment
