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New label for Manx produce

From left: Environment, Food and Agriculture Minister Geoffrey Boot; IoM Post Office Chair Julie Edge MHK; Nicola Dixon, artist, Green Mann stamps; Maxine Cannon, IoM Post Office; Chief Minister Howard Quayle

Provenance of food and drink highlighted

A new label is aiming to help Manx produce stand out from the crowd.

The provenance label, featuring the outline of the Island and the Three Legs of Mann, tells shoppers produce is Manx and buying it supports the local economy.

Chief Minister Howard Quayle launched the label on Wednesday at an event attended by representatives of the food and drink and hospitality sectors.

Food and drink producers should apply via www.isleofmanfoodandrink.com to use the label.

Once it’s established their products meet the criteria to bear the label, they can download it and use it alongside their existing branding on labels and websites.

The Department of Environment, Food and Agriculture will also supply sticker versions of the label.

For inquiries about the food provenance label, visit the website, email food@gov.im or ring 695735.

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