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SMART sales concept a hit with clients

Manx Radio's SMART initiative is proving successful in attracting new advertisers to the station.

Sales director John Marsom says it has brought in £160,000 in the 28 weeks since it was launched, with 70 per cent of the money coming from new clients.

A new website has been launched in conjunction with the SMART concept, as Mr Marsom explained to Howard Caine:




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