Manx Radio's SMART initiative is proving successful in attracting new advertisers to the station.
Sales director John Marsom says it has brought in £160,000 in the 28 weeks since it was launched, with 70 per cent of the money coming from new clients.
A new website has been launched in conjunction with the SMART concept, as Mr Marsom explained to Howard Caine:
Treasury minister 'hopes' businesses will pass on VAT reductions to customers
Falling from 20% to 5% for certain activities over summer
TT 'massive' for hospitality industry
Local businesses prepare for race week
Hopes summer VAT cuts will ease cost of living pressures for families and businesses
IoM Government mirrors UK action
'The TT is our crown jewel' says caterer
Hospitality vendors praise look and atmosphere of The Grandstand
