On Air Claare ny Gael Bob Carswell | 6:00pm - 7:00pm

New TT media deal to focus on US market

Joint venture with Pilgrim Media and Digital Circus

The Enterprise Minister says the recently announced agreement with two international media organisations could promote the TT to new markets, in the United States.

US-based Pilgrim Media Group and Digital Circus will form a joint venture, working towards a list of proposals, including potentially broadcasting the races live, worldwide, for the first time.

Laurence Skelly says the 12-month deal could potentially bring something new to the TT's current, international offering.

Head to www.pilgrimmediagroup.com to see what could soon be in store for the event.

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