The Department of Tourism and Leisure will have its own stand in a prime position at the NEC Bike Show in Birmingham.
The event opens tomorrow (Thursday) with the Isle of Man in Hall One alongside the major motorcycle manufacturers.
In the past few years the Isle of Man Government has used the Duke stand at the show to promote motorsport events on the Island.
Sports editor Tim Glover reports (text, below, from attached audio file):
A giant screen showing television footage from TT 2009 will back up the bigger presence in Birmingham, as will Steve Plater's HM Plant Honda Supersport bike on the stand.
The TT will be in the spotlight tomorrow lunchtime when a press conference will reveal details of the 2010 race programme and a fuller festival entertainment programme. Many top riders, like John McGuinness and Dave Molyneux, will be there.
The Island will also be the star act on Saturday, December 5 - or TT Day - when leading riders past and present will be appearing on the stage during a series of chat shows.